Social Media
Social Media finds impersonation profiles on Instagram, LinkedIn, Facebook, and TikTok by searching for your brand keywords across each network. It lives on the Social Media tab of your brand, alongside Domain Monitoring, Search, and Ads.
Impersonation profiles
Section titled “Impersonation profiles”Matching profiles appear as a grid of cards, one per profile. Each card shows:
- Network: Instagram, LinkedIn, Facebook, or TikTok.
- Follower count: how large the profile’s audience is.
- Bio: the profile’s own description, so you can see how it presents itself.
- AI relevance badge: nebty’s read on how closely the profile relates to your brand.
From each card, you triage the profile, telling nebty whether it is yours, not relevant, or a genuine threat. The Reviewing section below covers what each choice does.
LinkedIn Team Radar
Section titled “LinkedIn Team Radar”A second view on the same tab, LinkedIn Team Radar, tracks profiles that claim to work at your company. This catches fake employees used to add credibility to a scam, or real former employees whose profiles still trade on your brand’s name.
Profiles here can be flagged as possibly departed, a signal that someone claiming to be part of your team may no longer actually be, which is worth confirming before you decide how to act.
Review here works differently from the impersonation profiles grid above: each profile is marked This is us or Not relevant only, and once you choose, that decision cannot be changed.
Reviewing
Section titled “Reviewing”Impersonation profiles are reviewed the same way as other findings in nebty. For each one, you choose:
- This is us: the profile belongs to you.
- Not relevant: it is not impersonation and not worth pursuing.
- Threat: it is genuine impersonation, and the finding you act on.
Marking a profile as a threat is the starting point for a Takedown.